DISQUS

Thomas Dockter · 3 months ago

I support most of your remarks about the future of digital. The problem I see is how we can integrate them in communication concepts. The leading trend in the moment is to put Old wine in new bottles. Instead of integrating and combining digital technologies to get a customer driven experience, the old media is creeping to the new technology leaving out all the chances. We will hopefully discuss that at the viscom tec.09 conference in Düsseldorf.

Grettings

Thomas Dockter

Ed Richardson · 3 months ago

Hi Thomas,

I agree their can be a too much focus on answering one question without looking if you can answer multiple questions with a whole new approach to technology adoption.

Most of the time I guess it comes back to brands wanting to ensure their time and investment is focussed on what they do best rather than spending the R&D on really new concepts.

I'd love to come over the Viscom conference and hear what's happening in the visual communication technology sector. Sadly I doubt my budget will allow.

I will however keep an eye on the site and feel free to contact me with any interesting content that you think might interest my readers.

Thanks for the comment!